Marketing & Sales

If you are a market leader in the world today, but your product is not in Asia, you won’t be the market leader in the future. With a constantly growing population of 86 million and an economic expansion of 7% in average per year, Vietnam is now one of the growth motors in Asia. Experts expect a positive growth despite the global downturn (on average 5.2% in the next 5 years). A study by AT Kearny ranks Vietnam as the most attractive emerging market for 2008, and a Study by Price Waterhouse Coopers conceives Vietnam as a primary location for manufacturing. Vietnam’s integration with the world economy is on the fast track. In 2008, the value of imported and exported goods and services in Vietnam have both increased by more than 27%, an acceleration of 30% compared to the increase of 2006. The explosion of trade volumes can be explained through Vietnam joining the WTO in 2007. Vietnam is geographically close to China, Japan, Taiwan, Singapore, Thailand & Korea—all are the key economic players in Asia—enabling it to establish key trading partners in the region and become beneficiary of major foreign direct investment initiatives. Its 3,444 km coastline also provides strategically positioned port of entry for many import and export opportunities. It is the 13th most populous country in the world. With a literacy rate above 94% and a highly educated workforce, Vietnam is moving rapidly towards acquiring a place in the modern world. Its young and dynamic population, at a median age of 26 years old, provides a strong base for growth, consumption and productivity in the upcoming decades.